Tissue

The use of tissue, for example toilet paper and napkins, increases with improvements in living standards. Keeping things tidy, washing and drying hands are the simplest and most effective ways to prevent the spread of disease. Tissue promotes health and well-being.

SCA's products within TissueConsumer tissue includes toilet paper, kitchen rolls, facial tissue, handkerchiefs and napkins which are sold in retail stores. SCA has strong regional brands such as Zewa, Tempo, Velvet and Edet, but the products are also sold under retailers’ brands. brands.

In the Away-From-Home (AFH) tissue segment, SCA delivers complete hygiene concepts to institutions and companies. These include tissue products, dispensers, soap and services which are marketed under the global Tork brand.

Tissue use increases with improvements in living standards.

SCA is the largest consumer tissue supplier in Europe with a market share of 25% and has strong positions in many markets. Within AFH tissue SCA is among the top three globally, holds a market leader position in Europe and a number three position in Northamerica.

Strategic priorities are:

  • Continue to strengthen the global Tork brand within AFH tissue.
  • Strengthen SCA brand positions within consumer tissue and provide a clearer added-value offering for retailers’ brands.
  • Continue to focus on customer and consumer insight, innovations, product development and marketing.
  • Increase presence in emerging markets mainly thorugh proprietary brands.

SCA's tissue operations are conducted within three business groups:

  • SCA Tissue Europe
  • SCA Americas
  • SCA Asia Pacific