Many women have experienced it - they get their purse out of their bag, and out comes a towel/liner as well. Bodyform offers protective tins to avoid these embarrassing situations.
Bodyform is SCA's feminine hygiene brand in the UK. Over the coming weeks everyone who buys one of the specially marked Bodyform Ultra packs will receive one of the protective tins attached to the pack for free. The tins come in four very fashionable, feminine and desirable designs.
“All the women we researched loved the designs, with the majority saying they would go out and by all four as they want one for each different handbag” says Gavin Vandeligt, marketing manager for Bodyform.
Tins will also be sold on the www.bodyform.co.uk for those that leave it too late to get them in store. To support the campaign Bodyform shows humorous TV commercial which will air throughout the UK across all the major networks in key television programmes such as Ugly Betty and the X-Factor.
To see the TVC click on one of the following links:
Bodyform commercial (high res)
Bodyform commercial (low res)