SCA Tissue has developed a toilet paper package that is easier to open.
“Our Zewa Soft comfort opening specifically addresses consumer needs for convenient handling and more comfort,” says Thomas Günther, marketing director of SCA Consumer Tissue Europe. “The idea arose from a project dealing with marketing to seniors. The product had to offer enhanced convenience. Naturally, this packaging innovation offers added value to all other age groups as well.”
The new Zewa Soft has a perforated tear flap on the side that makes it easier to open the package, thus allowing easy roll-by-roll withdrawal. The remaining rolls are stored hygienically in the package.
The special comfort opening was developed in cooperation with the Meyer-Hentschel-Institut of Saarbrücken, Germany, which specializes in optimizing products for seniors.
The new Zewa Soft was launched in combination with a softness upgrade in April 2007 and is sold throughout Germany, Austria, Switzerland and other countries.