Solutions from SCA Packaging Europe’s operations in Denmark, Finland, Sweden and the UK were recognised by the World Packaging Organisation (WPO) at this year’s awards.
Worldstars are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right, and better in its class in execution or innovation by comparison.
SCA’s Worldstars winners 2007
SCA Packaging Finland had designed a packaging for tall plants for its customer Viherpeukalot, who sells and distributes potted plants by mail. The pack ensures that the plant stays motionless and intact and also keeps the earth and the root system in place. - SCA Packaging Sweden/Denmark won for its design for the Swedish company Houdini Sportswear, who sells sports underwear and wanted the packaging to reflect their sustainable approach. The pack combines corrugated board and PaperFoam® to ensure maximum brand appeal in-store while at the same time remaining 100% recyclable.
- SCA Packaging Denmark had designed packaging for transport and distribution of LCD tv sets for Bang and Olufsen. The volume of the new pack is only 60% compared to the previous solution.
SCA Packaging Denmark was also rewarded for its packaging for the Danish company Grundfos. The packaging functions as insulation for their hot water pumps while protecting the product during transportation. - SCA Packaging UK received its Worldstar Award for a transit pack for medical company Spacelabs. The pack was designed to house and protect the sensitive components of a life support machine during worldwide transportation.