SCA Tissue is starting a revolution in the North American tissue paper industry and doing it with style and humour. The campaign is part of the rebranding of SCA's tissue products under the global Tork brand.
On Oct. 1 SCA will officially launch the Tork Revolution campaign. It will shake up the Away-From-Home sanitary paper industry with bold new products and a simplified product architecture designed to make life easier for distributors and end-user customers.
The Tork Revolution is revolutionary in not only substance but also in tone, using humor to convey its mission. A series of four mockumentary videos have made their debut at www.torkrevolution.com. The videos take a light look at battles being waged against washroom germs and napkin wasters and celebrate victories in the fight for eco-friendly and stylish washroom systems.
Now through the end of the year, visitors to www.torkrevolution.com can register to win in the random monthly drawings for digital cameras. SCA Tissue hopes visitors to the site will be inspired by the videos to share similar tales from their own workplace experiences. The best story – submitted as either a video or in a text/images format – will win a complete home theater system valued at more than $5,000.