SCA’s baby diaper brand Libero celebrated five years at the Moscow Zoo with an unforgettable family event dedicated to the International Children’s Day.
Memorable surprises
Fairy-tale characters greeted children, parents and grandparents at the zoo entrance, warmly welcoming them to the Libero wonderland. Inside they could choose between the singing contest “Liberovision”, the “Little Princesses” competition, bubble show, puppet theatre, children’s aqua make-up, different creative challenges, photo-taking etc.
At the same time Libero rabbits and clowns entertained the little ones. Kids could also go for a slide ride, walk over mysterious labyrinths and jump on trampolines. Every child received a Libero gift.
Mom and Kid’s room open all summer
A Libero "Mom and Kid's room" was also set up. Here parents could comfortably change diapers for their kiddies, receive consultation about child care and Libero's product assortment. The little guests even had the unique opportunity to be among the first to try the new diapers from the Libero Up & Go Japanese collection 2009.
The Libero "Mom and Kid's Room" will remain open every weekend from 10am till 6pm until the end of August. The Moscow Regional Government as well as the Russian Department of Family and Youth Policy supported the event. Various Moscow TV channels aired news spots about the event.
Text Konstantin C Irina / Marina Lukanina More information Marina Lukanina (marina.lukanina @ sca.com)