25,000 young people joined the Sensation dance festival in St Petersburg, Russia in mid June. This year’s theme was “The Ocean of White” with everyone wearing white. SCA’s feminine care Libresse was there providing free sanitary protection and chill-out areas for the female partygoers.
“The Ocean of White” was of course an ideal scenario for Libresse keep its promise to make women feel secure in every situation.
"7,000 free Libresse product samples were handed out during the event and we hope to convince every second young woman who tried our product to switch to Libresse on a regular basis”, says Elena Kleparskaya, SCA marketing manager for Libresse in Russia.
Libresse delivers fresh air
“Just as last year, we invited the partygoers to get some rest and fresh air in the Libresse chill out zone,” adds Olga Zvonkova, SCA brand manager for Libresse in Russia. “And in the ‘For Girls Only’ restrooms young women could try our products”.
MTV DJ Irena Ponaroshku
The Sensation dance show was promoted heavily in the Russia media. Famous Russian MTV DJ Irena Ponaroshku introduced the Libresse sunglass campaign: every consumer presenting a purchase receipt for a Libresse product received stylish sunglasses – white frames of course – from Irena’s hands and had the chance to meet other star DJs back-stage.
Text Michaela Wingefeld / Konstantin C Irina More information Olga Zvonkova (olga.zvonkova @ sca.com)