“I know I’m not the only one who has this condition, but I feel like I am.” These are the words of a participant in a recent focus group among women with bladder weakness conducted by SCA in Atlanta in the US.
To address this problem SCA has built the traveling TENA Conversation Couch. It’s a colorful oversized couch that provides a comfortable platform for sharing experiences with other women and experts on incontinence.
SCA is bringing the TENA Conversation Couch to events throughout the US and Canada to interact with women and put a difficult topic in the spotlight.
Shape 3 / 2011, a magazine form SCA on trends, markets and business