SCA launches toilet paper Edet Soft Eco and household paper Edet Cuisine Eco in Sweden and Norway. They are made from 100 percent recovered paper while maintaining the luxurious feel of white, soft paper.
"We want today's environmentally conscious consumers to use environmentally friendly paper without sacrificing the comfort of a soft paper," says Camilla Svensson, Brand manager for Edet in Scandinavia.
Edet Soft Eco and Edet Cuisine Eco are climate smarter alternatives for three reasons:
- The tissue is made from 100 percent recovered fibre, resulting in better resource management.
- The Edet Eco-range package consists entirely of bio plastics made of renewable corn. The material emits during its lifetime less carbon dioxide than petroleum-based plastics.
- The paper is locally produced at the mill in Lilla Edet, north of Gothenburg, Sweden with short mileage to the retailers in Sweden and Norway. Smaller paper cores and more paper on the rolls also mean less air in the transports, more efficient packing and lower carbon dioxide emissions during transportation.
The products are eco-labelled with Svanen, but live up to much higher standards than that. In Norway the Edet Eco-range reaches retailers during week 36, while they hit Swedish shops week 41.
Environmental inspiration on the Web
Also new is that edet.com contains a special section on Edet and the environment.
There you will find a section with links to environmental sites, information about how sustainable Edet products are, and a movie where you can hear a consumer's thoughts about the environment. You may recognize yourself in those thoughts! Click here to see the movie on youtube.com/SCAeveryday...
Text Konstantin C Irina More information Lotta Persson (lotta.persson @ sca.com)