Despite economic recession under 2009, the launch of SCA’s two new Tempo products in Hong Kong, Applewood Hanky and Box Facial, has boosted up SCA’s market share to record high at 70.5 percent in 2010.
At the same time SCA’s Tempo handkerchiefs convinced by winning several awards:
The Most Popular TV Commercial Award
This award is organized by TVB, the most popular TV station in Hong Kong, to honour and recognize Hong Kong advertising professionals for making outstanding television commercials. This year, Tempo won again in the household category and "The Most Popular Male Talent Award" which were fully voted by public.
The 15th Annual Most Popular TV Commercial Award
Apart from TVB, Tempo has also won "The Most Popular TV Commercial Award" and "The Best Male Talent Award" from ATV, the second TV stations in Hong Kong.
HK4As Category Silver Effie Award (FMCG)
The Effie Award is organized by The Association of Accredited Advertising Agencies of Hong Kong, to award creative advertising campaigns which demonstrate strong results in market.
This year, only 11 awards were granted by the judges, despite there being 43 entries for the Hong Kong market. Tempo Box Facial campaign is proud to be awarded the Category Silver Award.
Yahoo Emotive Brand Award
It is the 8th year that Yahoo Hong Kong organized the Yahoo Emotive Brand Awards which was one of Hong Kong's most prestigious brand awards. Tempo is the 1st year being nominated to and awarded with one of the top three awards in the Personal Care Category. This year, the public voting rate broke the past record with over 2,000,000 votes.
Take Me Home Award
Take Me Home is a free newspaper in association with Hong Kong Economic Times Newspaper. The Take Me Home Award honours and gives recognition to the top and appealing brands. Tempo wins this award in Hanky Category 2nd year in a row.
ActMedia Asia Creative Awards 2009
Every year, ActMedia, one of the biggest vendors for in-store media network in Asia, organizes a regional creative award presentation to recognize advertisers' creativity in the point of purchase level. The judging panel includes marketers, advertising agencies and retailers from different ActMedia offices in Asia (Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam).
Tempo has made use of the senses platform developing a creative shelf vision banner at supermarkets. The creative is designed with a mock up of the Tempo Jasmine hanky with a sponge inside filled with Jasmine fragrance. Shoppers are encouraged to press the hanky to release the Jasmine scent for "the moment of clarity". This creative is awarded with "Hong Kong's Creative Brand (Best of Country)" under ActMedia Asia Creative Awards 2009.
Text/More information Aileen Ho (aileen.ho @ sca.com)